Insurance Advertising TrendsWhen did commercials become interesting and funny? Watching TV has become more about how entertaining the commercials are versus the sports we happen to be watching, like a big football game.

Advertising is big business and insurance advertising represents one of the biggest spenders. In fact, the three largest insurance companies spent a combined 1.62 billion dollars on advertising in 2019, according to statista.com.

Today, we will look at some of the trends that insurance companies have had over the past decade or so.

Market Position

One of the most common trends with insurance advertising has been insurance companies touting their size as if that is an indication of their good products. The advertisements often say they are the biggest insurer of certain products like commercial truck, motorcycle, auto or home insurance to name a few. While size is important for investors, there are many regional companies who offer great insurance products and have financial stability. As an independent insurance agent, we offer many great regional choices as well as large industry leaders so you can choose the right company for you.

Humor

There are some hilarious insurance commercials. However, it seems like the funniest ones have absolutely nothing to do with insurance! The truth of the matter is insurance is serious business, but when it comes to attracting new customers, the best commercials are the ones lacking seriousness.

Fear

Slow motion car accidents, houses burning, burglary, teen drivers killed in accidents… Insurance is meant to protect you from accidents and devastating property damage or injury. It is no wonder that some insurance commercials aim to incite fear to get consumers to act claiming they can protect you from these things. While in fact no insurance company can protect you from the dangers of driving or a devastating flood from occurring, they can however protect you from the financial losses that are incurred because of these life-altering events.

Claims Scenarios

When it comes down to it, when you purchase an insurance policy, you are paying for financial protection and claims assistance. Many insurance companies today advertise purely on the fact that they covered certain scenarios or claims that occurred. Some of these are scenarios are humorous and others are quite serious.

When it comes to your insurance, most companies you can choose will provide you with exactly what they say – insurance coverage for catastrophic events in your life. While most of us will have to endure an insurance claim at some point in our lifetimes, the best we can do for you is fit you with an insurance company that truly meets your needs the best and offers you and your family the auto, home or business insurance you require.

Chances are we offer more than one of the insurance companies you have seen on TV and we can provide you with a quote on them as well as many other great insurance companies. Contact us and we will provide several quotes for vehicle insurance, property insurance and more!

Three home insurance topics to discuss with your agent in Dallas, TXOwning a home is a great way to build wealth and give your family a place to build memories. Insuring your home correctly is important to protect your investment and your family’s well-being. Today we will go over three things to discuss with your insurance agent regarding your home insurance policy.

  1. You remodeled.

A new bathroom, a custom kitchen, hardwood floors or a new outdoor living space all add value to your home. Not only are they improving the function and livability of your space, but you have increased the replacement cost of your home. By discussing these changes with your insurance agent, they can run a replacement cost estimator and ensure that the changes you have made still fit your current policy. They can easily adjust your existing policy to ensure your new features are covered in the event of a catastrophic loss to your home.

  1. You changed mortgage companies

Do you ever wonder why you never see an actual bill for your home insurance? It is likely because your mortgagee is paying it. Homes that are financed are required to carry insurance, which is why your mortgage company pays the bill, then includes it in your monthly mortgage payment (typically listed as “escrow” on your bill). If you change mortgage companies, be sure to contact your insurance agent and let them know who the new company is. This way, your home insurance company will not have a skipped payment. Insuring your largest investment is serious business and a lapse in coverage can be catastrophic. If you refinance or receive a notice that the lender is changing, send a quick email to your agent informing them of the change.

  1. Your home insurance premium seems out of line

If it has been a while since you shopped your home insurance, you may be wondering if your current home insurance company is the most cost-effective solution and that the coverages you originally had are still the best for you. Because we are an independent insurance agency, we represent many of the top-rated insurance companies. We can compare coverages, pricing, and deductibles side-by-side so you can review what you have now and what other companies offer. This way, you know your asset is properly insured with the right coverage for you. Nothing you do not need and certainly everything you do need!

A home insurance review can take just a few minutes of your time but save you a huge headache down the road. If you would like to review your coverage with one of our agents, simply call and schedule a time. We might even have a new company who offers specialized coverages that would suite your needs better at this time.